Alister
Sauna Expert
Helping People Build Better Saunas
About The Sauna Heater
Our goal is to offer anyone passionate about the sauna culture not only the equipment to build their own saunas, but also the know-how, support, and community to help you build it right. For us, the right way to build saunas is the Finnish way. And that's not a surprise, since The Sauna Heater is founded by two Finns.
Meet Your Sauna Team
Meet the core team members behind The Sauna Heater.
Jon M.
Sauna Expert
Roger
Chief Operating Officer
Hamilton
Senior Copywriter
Jon K.
Customer Support Specialist
Anton
Sauna Expert & Media Lead
Cristian
Customer Support Specialist
Veeti
CEO & Chief Sauna Nerd
Miika
Code & Sauna Master
Mission
We want to help people build better saunas, and that's not just a tagline. Here's what we're really doing to help both our customers and people who never become one build better saunas.
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The Sauna Society
Free online community for anyone looking to embark on the journey of having their own sauna. Includes live calls, online courses, written resources and direct access to sauna experts and fellow sauna builders.
Join now -
Sauna Expert Consultations
We offer 1-on-1 time with sauna experts, hosted on Zoom. Ask anything about your sauna project or the products we sell. Purchase a 45-minute call to discuss design and your project, or book a free 30-minute consultation to discuss the products you're interested in.
Learn more -
YouTube Education
We produce 100+ long-form YouTube episodes every year where our Finnish and US based sauna experts teach you anything that helps you in your sauna journey.
Watch our videos
Our Origin Story
The Sauna Heater broke off on its own in early 2023. We'd been retailing everything: kitchen appliances, fire pits, HVAC gear, and, yes, saunas — through our old retail business. But as two Finns raised in the steam, the only bit that lit us up was helping people with their sauna builds. So we dropped the rest and went all-in on saunas. The Sauna Heater was born as a spinoff from our old retail store.
No regrets. We've shipped thousands of saunas, guided hundreds of thousands of builders through YouTube and the Sauna Society, and become the internet's go-to hub for every DIY sauna project.
And we're about to take the next big step: launch our own sauna line, Löyly. Designed and built by us, it sticks to pure Finnish principles. Saunas made for heat, steam, and soul, not just profit.
The journey's still young, and we've got years of work ahead. To everyone who's backed us so far: kiitos. Let's keep building a better löyly together.
