Privacy policy

Last Updated: April 20th, 2026

Architecture Mates, LLC, doing business as The Sauna Heater ("The Sauna Heater," "Company," "we," "us," or "our"), respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit our website at https://thesaunaheater.com (the "Site"), purchase our products, or otherwise interact with us (collectively, the "Services").

PLEASE READ THIS PRIVACY POLICY CAREFULLY. By accessing or using the Site, you acknowledge the practices described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access the Site.

1. INFORMATION WE COLLECT

We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device ("Personal Information").

1.1 Information You Provide to Us

We collect Personal Information you provide directly, including:

(a) Identifiers: Name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, or other similar identifiers.

(b) Customer Records: Billing address, shipping address, telephone number, and payment information (processed securely by our payment processors; we do not store full credit card numbers).

(c) Commercial Information: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

(d) Communications: Information you provide when you contact customer support, participate in our Sauna Society community, book a consultation, submit a review, or otherwise communicate with us.

(e) Mobile/SMS Information: If you opt in to our SMS/text messaging program, we collect your mobile telephone number, your opt-in consent and the date and method of opt-in, the content of messages you send to us (such as STOP or HELP requests), and your opt-out status. We may also collect information regarding the delivery and read status of messages sent to you, to the extent such information is provided by our messaging platform.

1.2 Information We Collect Automatically

When you access or use the Site, we automatically collect certain information, including:

(a) Internet or Other Electronic Network Activity Information: Browsing history, search history, and information regarding your interaction with the Site, advertisements, and emails, including pages visited, products viewed, links clicked, and time spent on the Site.

(b) Device Information: Device type, operating system, browser type, screen resolution, language preferences, and unique device identifiers.

1.3 Information from Third Parties

We may receive Personal Information about you from third parties, including:

(a) Service Providers: E-commerce platforms (Shopify), payment processors, and shipping/fulfillment partners.

(b) Advertising and Analytics Partners: Third parties that provide analytics and advertising services, including Google, Meta/Facebook, and Klaviyo.

2. HOW WE USE YOUR INFORMATION

We use Personal Information for the following business and commercial purposes:

(a) Provide and Maintain the Services: Process transactions, fulfill orders, manage your account, and provide customer support.

(b) Improve the Services: Analyze usage trends, optimize Site performance, and develop new products and features.

(c) Communicate with You: Send order confirmations, shipping updates, technical notices, security alerts, and administrative messages.

(d) Marketing and Advertising: Send promotional communications (with your consent where required), serve targeted advertising, and measure the effectiveness of our marketing campaigns.

(e) Security and Fraud Prevention: Detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activities.

(f) Legal Compliance: Comply with applicable legal obligations, enforce our Terms of Service, and protect our rights and the rights of others.

(g) SMS/Text Message Communications: Send order confirmations, shipping and delivery updates, promotional offers, abandoned cart reminders, and other marketing and transactional text messages to the mobile number you provided, in accordance with the consent you provided under Section 3A of these Terms.

3. HOW WE DISCLOSE YOUR INFORMATION

We disclose your Personal Information to the following categories of third parties:

(a) Service Providers: Vendors who perform services on our behalf, including Shopify (e-commerce platform), payment processors, shipping carriers (UPS, FedEx, freight carriers), and customer service platforms. These providers are contractually prohibited from using your Personal Information for any purpose other than providing services to us.

(b) Advertising and Analytics Partners: Third-party advertising and analytics companies, including Meta/Facebook, Google, and Klaviyo, to serve targeted advertisements and analyze Site usage. Under certain state privacy laws, this sharing constitutes a "sale" or "sharing" of Personal Information. See Section 7 for details.

(c) Shopify Audiences: Shopify's cross-merchant advertising program, which uses hashed customer data (including email address, purchase history, and browsing data) to serve targeted advertisements across the Shopify merchant network. This sharing constitutes a "sale" or "sharing" of Personal Information under California law.

(d) Business Transfers: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your Personal Information may be transferred as part of such a transaction.

(e) Legal Requirements: We may disclose your information if required to do so by law, by subpoena, court order, or other governmental request, or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or protect the personal safety of users of the Site or the public.

(f) SMS Service Providers: We share your mobile telephone number and related opt-in information with our SMS/text messaging platform provider (currently Klaviyo) for the purpose of delivering text messages you have consented to receive. This provider is contractually prohibited from using your information for any purpose other than delivering messages on our behalf.

3A. CONSENT TO SMS/TEXT COMMUNICATIONS

3A.1 Opt-In and Consent

By voluntarily providing your mobile telephone number and opting in to our SMS/text messaging program (whether at checkout, through a website pop-up, by texting a keyword to our short code, or through any other opt-in mechanism), you expressly consent to receive recurring automated marketing and transactional text messages from The Sauna Heater at the mobile number you provided. You understand that your consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply. You are solely responsible for any message and data charges imposed by your wireless carrier.

3A.2 Message Content

SMS/text messages may include: order confirmations and shipping notifications, delivery updates and tracking information, promotional offers, discounts, and product announcements, abandoned cart reminders, consultation reminders, and customer service communications.

3A.3 Opt-Out

You may opt out of SMS/text messages at any time by replying STOP to any message you receive from us. Upon receipt of your STOP request, we will send a single confirmation message and will cease sending further messages to your number. You may also opt out by contacting us at support@thesaunaheater.com or by calling 1-725-777-5484.

3A.4 Help

For assistance with our SMS/text messaging program, reply HELP to any message or contact us at support@thesaunaheater.com or 1-725-777-5484.

3A.5 Carrier Disclaimer

Carriers are not liable for delayed or undelivered messages. We do not charge for SMS/text messages, but message and data rates may apply depending on your wireless plan. Supported carriers include, but are not limited to, AT&T, T-Mobile, Verizon, and other major U.S. carriers. For a complete list of supported carriers, contact us.

3A.6 Telephone Consumer Protection Act (TCPA) Compliance

BY OPTING IN TO OUR SMS/TEXT MESSAGING PROGRAM, YOU PROVIDE YOUR PRIOR EXPRESS WRITTEN CONSENT UNDER THE TELEPHONE CONSUMER PROTECTION ACT (47 U.S.C. Section 227) AND APPLICABLE FCC REGULATIONS TO RECEIVE AUTODIALED AND/OR PRERECORDED MARKETING TEXT MESSAGES FROM OR ON BEHALF OF THE SAUNA HEATER AT THE MOBILE NUMBER YOU PROVIDED. YOU UNDERSTAND AND AGREE THAT THIS CONSENT CONSTITUTES "PRIOR EXPRESS WRITTEN CONSENT" AS DEFINED BY THE TCPA AND THE FCC'S IMPLEMENTING REGULATIONS (47 C.F.R. Section 64.1200). THIS CONSENT APPLIES TO THE SPECIFIC TELEPHONE NUMBER YOU PROVIDED AT THE TIME OF OPT-IN. IF YOUR MOBILE NUMBER CHANGES, YOU MUST OPT IN AGAIN WITH YOUR NEW NUMBER.

3A.7 Revocation of Consent

You may revoke your consent to receive SMS/text messages at any time using any reasonable means, including by texting STOP, contacting us in writing, or calling us. Revocation of SMS consent does not affect your obligation to receive transactional communications by other means (such as email) as described in Section 3 of the Terms of Service.

4. TRACKING TECHNOLOGIES AND PIXELS

We use cookies, web beacons, tracking pixels, and other tracking technologies to collect information about your browsing activities over time and across different websites following your use of the Site. For a comprehensive description of each tracking technology, its purpose, and your choices, please review our Cookie Policy.

The following third-party tracking technologies are active on the Site:

(a) Meta/Facebook Pixel (ID: 7079119152185792): Tracks user behavior on our Site to measure the effectiveness of Facebook advertisements and to serve targeted advertisements on Meta platforms. The Meta Pixel collects data including HTTP headers, pixel-specific data, button click data, form field names, and browsing patterns. This data is transmitted to Meta, which may link it to your Facebook account and use it for its own advertising purposes in accordance with Meta's Data Policy.

(b) Google Analytics 4 (ID: G-8DZNBM36Z2): Collects user-level and event-level data about how visitors interact with our Site, including pages visited, products viewed, session duration, and traffic sources. Despite Google's use of "anonymization" features, GA4 collects data tied to user identifiers and device fingerprints.

(c) Google Ads Conversion Tracking (ID: AW-11176216878): Tracks conversion events (purchases, form submissions) originating from Google Ads campaigns.

(d) Klaviyo: Email marketing platform that tracks email opens, clicks, and on-site browsing behavior of email subscribers to deliver personalized email marketing campaigns.

(e) Shopify Native Analytics and Trekkie: Shopify's built-in analytics system, which collects browsing behavior, purchase data, and session information to provide us with store performance metrics.

(f) Shopify Audiences: Shopify's cross-merchant advertising program, which shares hashed customer data with other Shopify merchants and advertising platforms for targeted advertising purposes.

5. YOUR PRIVACY CHOICES

5.1 Opting Out of Marketing Communications

You may opt out of receiving promotional emails from us by following the unsubscribe instructions in those emails or by contacting us at info@thesaunaheater.com. If you opt out, we may still send you non-promotional emails, such as order confirmations, shipping notifications, and administrative messages.

5.2 Targeted Advertising Opt-Out

You have the ability to opt out of targeted advertising through the following mechanisms:

(a) Our Site: Click the "Do Not Sell or Share My Personal Information" link in the footer of our Site.

(b) Facebook: https://www.facebook.com/settings/?tab=ads

(d) Digital Advertising Alliance: https://optout.aboutads.info/

(e) Network Advertising Initiative: https://optout.networkadvertising.org/

5.3 Global Privacy Control (GPC)

We recognize and honor the Global Privacy Control (GPC) signal. If your browser or a browser extension sends a GPC signal, we will treat it as a valid opt-out request for the sale or sharing of your Personal Information associated with that browser. You do not need to take any additional action. For information about GPC, visit https://globalprivacycontrol.org/.

5.4 Do Not Track (DNT)

Because there is no accepted standard for how to respond to Do Not Track signals, we do not currently respond to DNT signals. We do, as described above, respond to the GPC signal.

6. DATA RETENTION

We retain your Personal Information for the periods described below, or as otherwise required by law:

(a) Customer Account and Order Data: For as long as your account is active, plus seven (7) years from the date of your last transaction, to comply with tax, accounting, and legal obligations.

(b) Marketing and Communications Data: Until you unsubscribe or request deletion, plus a suppression record to honor your opt-out.

(c) Analytics and Browsing Data: Up to twenty-six (26) months from collection, consistent with our analytics platform settings.

(d) Customer Support Records: Three (3) years from the date of the last interaction.

(e) Legal and Compliance Records: As long as necessary to comply with applicable legal obligations, resolve disputes, and enforce our agreements.

To determine the appropriate retention period for any specific category of data, we consider the amount, nature, and sensitivity of the Personal Information, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and applicable legal requirements.

7. STATE-SPECIFIC PRIVACY RIGHTS

If you are a resident of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah, or Virginia, or another state with a comprehensive consumer privacy law in effect at the time of your request, you have specific rights regarding your Personal Information as described below.

7.1 Your Rights

Depending on your state of residence, you have the right to:

(a) Right to Know/Access: Request information about the categories and specific pieces of Personal Information we have collected about you, the categories of sources, the business or commercial purpose for collecting, selling, or sharing the information, and the categories of third parties to whom we disclose the information.

(b) Right to Delete: Request the deletion of your Personal Information, subject to certain exceptions (including data needed to complete a transaction, comply with a legal obligation, or detect security incidents).

(d) Right to Opt-Out of Sale/Sharing: Direct us not to "sell" or "share" your Personal Information for cross-context behavioral advertising.

(e) Right to Limit Use of Sensitive Personal Information: We do not collect or process Sensitive Personal Information for the purpose of inferring characteristics about you.

(f) Right to Non-Discrimination: Receive equal service and pricing even if you exercise your privacy rights.

(g) Right to Data Portability: Receive your Personal Information in a portable, readily usable format.

(h) Right to Opt Out of Profiling: Where applicable under state law (including Colorado, Connecticut, and Oregon), opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you.

(i) Right to Appeal: If we decline to act on your privacy request, you have the right to appeal our decision. To submit an appeal, email us at info@thesaunaheater.com with the subject line "Privacy Rights Appeal." Include a copy of or reference to our original response and state the basis for your appeal. We will respond to your appeal within the timeframe required by applicable law (typically sixty (60) days). If your appeal is denied, we will provide you with information on how to contact your state attorney general to submit a complaint.

7.2 Notice of "Sale" or "Sharing" of Personal Information

Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and similar state laws, the use of third-party tracking cookies and pixels for targeted advertising constitutes a "sale" or "sharing" of Personal Information.

In the preceding twelve (12) months, we have "sold" or "shared" the following categories of Personal Information to advertising networks and analytics providers:

(a) Identifiers (e.g., IP address, cookie IDs, device identifiers, hashed email addresses)

(b) Internet or other electronic network activity information (e.g., browsing history, pages visited, products viewed, search queries)

(c) Commercial information (e.g., products purchased, purchase amounts, purchase dates, transmitted via Shopify Audiences and advertising pixels)

To exercise your right to opt out, click the "Do Not Sell or Share My Personal Information" link in the footer of our Site, enable the Global Privacy Control (GPC) signal in your browser, or contact us using the information in Section 12.

7.3 Exercising Your Rights

To exercise your rights to know, access, delete, correct, or obtain a portable copy of your data, please submit a verifiable consumer request to us by:

(a) Emailing us at: info@thesaunaheater.com

(b) Calling us at: 1-725-777-5484

Only you, or someone legally authorized to act on your behalf (including an authorized agent registered with the California Secretary of State), may make a verifiable consumer request related to your Personal Information. We will verify your request by asking you to provide information that matches the information we have on file about you. We will respond to verifiable requests within forty-five (45) days of receipt, as required by law, with a possible extension of an additional forty-five (45) days upon notice. We will not charge a fee to process your request unless it is manifestly unfounded or excessive.

7.4 Shine the Light (California Civil Code Section 1798.83)

California residents who have an established business relationship with us may request a list of the categories of personal information we have shared with third parties for their direct marketing purposes during the preceding calendar year, along with the names and addresses of those third parties. To make such a request, please contact us at info@thesaunaheater.com.

7.5 CCPA Required Disclosure Table

Category of Personal Information	Disclosed to Third Parties for Business Purposes	Sold to Third Parties	Shared for Cross-Context Behavioral Advertising
Identifiers (name, email, postal address, IP address, online identifiers, account name)	Service providers (Shopify, payment processors, shipping carriers); advertising partners (Meta, Google, Klaviyo)	N/A	Advertising networks (Meta, Google)
Customer Records (billing address, shipping address, phone number, payment information)	Service providers (Shopify, payment processors, shipping carriers)	N/A	N/A
Commercial Information (purchase history, products viewed, shopping cart contents)	Service providers (Shopify); advertising partners (Meta, Google, Klaviyo, Shopify Audiences)	N/A	Advertising networks (Meta, Google, Shopify Audiences)
Internet or Network Activity (browsing history, search history, pages visited, click data, session data)	Service providers (Shopify, Google Analytics); advertising partners (Meta, Google, Klaviyo)	N/A	Advertising networks (Meta, Google)
Geolocation Data (approximate location from IP address)	Service providers (Shopify, Google Analytics)	N/A	Advertising networks (Meta, Google)
Inferences (preferences, characteristics derived from other categories)	Service providers (Klaviyo)	N/A	Advertising networks (Meta, Google)

We do not collect or process Sensitive Personal Information as defined under the CCPA/CPRA for the purpose of inferring characteristics about you. We do not knowingly sell or share the Personal Information of consumers under 16 years of age.

7.6 Authorized Agents

If you are a California resident, you may designate an authorized agent to submit a privacy request on your behalf. To do so, you must provide the authorized agent with written permission signed by you, or provide a power of attorney valid under California Probate Code Sections 4000 to 4465. When an authorized agent submits a request, we will require: (a) proof that the agent is registered with the California Secretary of State (if applicable), (b) a copy of the signed written authorization or power of attorney, and (c) verification of your identity as described in Section 7.3. We will contact you directly to confirm that you authorized the agent to act on your behalf. If an authorized agent submits a request without adequate proof of authorization, we will deny the request and notify the agent of the reason.

7A. ADDITIONAL INFORMATION FOR USERS IN CANADA

If you access the Site from Canada or if we ship products to a Canadian address, the following additional terms apply to you under Canada's Personal Information Protection and Electronic Documents Act ("PIPEDA"), S.C. 2000, c. 5, and any applicable substantially similar provincial privacy legislation (including Alberta's Personal Information Protection Act, British Columbia's Personal Information Protection Act, and Quebec's Act Respecting the Protection of Personal Information in the Private Sector, as amended by Quebec's Law 25).

7A.1 Consent

We rely on the following forms of consent to collect, use, and disclose your personal information:

(a) Express Consent: For the collection and use of your personal information when you create an account, place an order, or opt in to marketing communications (including email and SMS).

(b) Implied Consent: For the collection and use of personal information that is reasonably necessary to fulfill a transaction you have initiated, to manage our ongoing business relationship with you, or where you have voluntarily provided the information and the purpose of collection would be obvious to a reasonable person.

(c) Consent to Non-Essential Cookies: Non-essential cookies and tracking technologies (as described in our Cookie Policy) will be deployed based on your consent preference as indicated through our cookie consent mechanism. For users in Quebec, non-essential cookies will not be activated without your prior express consent, in accordance with Quebec's Law 25.

7A.2 Your Rights Under PIPEDA

Subject to applicable exceptions under PIPEDA and provincial privacy legislation, you have the following rights:

(a) Right of Access: Request access to the personal information we hold about you and information about how it has been used and disclosed.

(b) Right to Correction: Request the correction of inaccurate or incomplete personal information.

(c) Right to Withdraw Consent: Withdraw your consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions and upon reasonable notice. We will inform you of the implications of withdrawing consent (for example, we may be unable to process your order or provide customer support if you withdraw consent to the use of information necessary for those purposes).

(d) Right to File a Complaint: If you are not satisfied with our response to your privacy request, you have the right to file a complaint with the Office of the Privacy Commissioner of Canada (https://www.priv.gc.ca) or with the applicable provincial privacy commissioner.

7A.3 Cross-Border Data Transfers

Your personal information will be transferred to and processed in the United States, where our servers and service providers are located. By providing your personal information to us and using our Services, you consent to the transfer of your personal information to the United States. While your personal information is in the United States, it is subject to the laws of the United States, and may be accessible to U.S. law enforcement and national security authorities. We ensure that our service providers are contractually required to protect your personal information in a manner consistent with this Privacy Policy.

7A.4 Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, as described in Section 6 of this Privacy Policy, or as required by applicable Canadian or U.S. law.

7A.5 Exercising Your Rights

To exercise any of the rights described in this section, please contact us at info@thesaunaheater.com or by mail at Architecture Mates, LLC dba The Sauna Heater, 131 Continental Dr, Suite 305, Newark, DE 19713, United States. We will respond to your request within thirty (30) days of receipt, as required by PIPEDA, with a possible extension of an additional thirty (30) days upon notice.

8. DATA SECURITY

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your Personal Information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (TLS/SSL), restricted access to Personal Information on a need-to-know basis, and reliance on Shopify's PCI-DSS compliant payment processing infrastructure. No method of transmission over the Internet or electronic storage is completely secure, and we do not guarantee absolute security.

9. DATA BREACH NOTIFICATION

In the event of a data breach involving your Personal Information that triggers notification obligations under applicable state or federal law, we will notify affected individuals and relevant regulatory authorities in accordance with applicable law. Notification will be provided in the most expedient time reasonable and without unreasonable delay, consistent with the legitimate needs of law enforcement and any measures necessary to determine the scope of the breach and restore the integrity of our systems.

10. CHILDREN'S PRIVACY

The Site is not intended for children under the age of 18. We do not knowingly collect Personal Information from children under 18. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at info@thesaunaheater.com and we will take steps to delete that information.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site and update the "Last Updated" date. For material changes, we will make commercially reasonable efforts to provide notice by email or by posting a prominent notice on the Site at least thirty (30) days before the changes take effect. Your continued use of the Site after any changes indicates your acknowledgment of the updated Privacy Policy.

12. CONTACT US

If you have any questions or concerns about this Privacy Policy or our privacy practices, or wish to exercise any of your privacy rights, please contact us at:

Architecture Mates, LLC dba The Sauna Heater
131 Continental Dr, Suite 305
Newark, DE 19713
Email: info@thesaunaheater.com
Phone: 1-725-777-5484
Business Hours: Monday through Friday, 9:00 AM to 5:00 PM EST